Corporate Communication and Public Relations helps an
organization to create distinctive and appealing images with its
stakeholder groups, build a strong corporate brand and develop
reputation capital by monitoring and managing sentiment. To achieve
those, all forms of communication must be orchestrated into a coherent
whole and success criteria developed that enable measuring the effects
of the organization’s communication on its reputation and value. To
achieve this communication agenda, there are some unique
responsibilities for a corporate communicator. These responsibilities
include to flesh out the profile of the “company behind the brand”
(corporate branding); to minimize discrepancies between the company’s
desired identity and brand features; to formulate and execute effective
communications with assured return; to mobilize internal and external
stakeholders and engaging them with active Corporate Social
Responsibility programs.
While describing Public Relations, Chartered Institute of Public Relations (CIPR) has defined PR as “Public relations is about reputation – the result of what you do, what you say and what others say about your organization or your brand.
While describing Public Relations, Chartered Institute of Public Relations (CIPR) has defined PR as “Public relations is about reputation – the result of what you do, what you say and what others say about your organization or your brand.
Public Relations is the discipline which looks after
reputation, with the aim of earning understanding and support and
influencing opinion and behaviour. It is the planned and sustained
effort to establish and maintain goodwill and mutual understanding
between an organisation and its public.
We at Socilion are offering basket of services to build and manage the reputation of
your brand – internally as well as externally.
