InfiniteLatitude® offers strategic thinking, global reach, without the
cost of traditional agency groups
Mumbai, Monday,
March 5, 2012 – A new global network of senior independent public relations
consultants, InfiniteLatitude® www.infinitelatitude.com, is offering clients
access to top-notch strategic communications internationally, without the cost
often associated with retaining traditional network agencies. Socilion [http://www.socilion.com] is one of the founder members of InifiniteLatitude.
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| InfiniteLatitude |
Launching this
week, InfiniteLatitude® connects 24 corporate communications
professionals in China, Denmark, France, Germany, Greece, Poland, Portugal,
India, Italy, New Zealand, Switzerland, United Kingdom, the United States, and
Ecuador, with the aim to expand further over time. Each InfiniteLatitude®
professional has a minimum of 15, some up to 30 years of experience, and
several of them have previously held top management in-house positions. All
operate from boutique shops and often collaborate virtually, with low
overheads.
The network is focused primarily on subsidiaries of major multinationals and smaller to mid-sized firms. To those, the alliance provides an efficient yet high-quality gateway to international corporate communication. This ability to deliver cross-border business communications strategically, consistently and professionally provided the foundation for the branded name InfiniteLatitude®.
The network was initiated by Ulrich Gartner, a
veteran in international PR and founder of Gartner Communications www.gartnercommunications.com in Frankfurt, Germany.
“There is an unmet demand from clients who must
communicate internationally in a strategic manner, yet are put off by the cost
levels usually required to retain any of the large network agencies”, Gartner
says. “By working with InfiniteLatitude®, those companies get access
to very senior professionals with outstanding skills and experience, without
having to fund extensive infrastructure and administration as well.”
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| Socilion - a full service PR Agency |
“InfiniteLatitude provides an opportunity for
international organisations to access on-the-ground expertise in each of their
target markets, through professionals who are used to working internationally
with global companies yet understand the local conditions and requirements. As
an InfiniteLatitude® member, Socilion can increase our international reach and
contribute local market knowledge to the global network of partners”,adds
Abhijit Mukhopadhyay, Principal Consultant of Socilion [http://www.socilion.com]
who is also one of the founder members of InfiniteLatitude.
Mr Gartner says that the
idea of InfiniteLatitude®, launched via the social networking site
LinkedIn in late 2011, immediately attracted the interest of senior consultants
around the globe, with backgrounds ranging from running multinationals’ global
PR departments to advising top politicians. The official launch now allows
interested clients to reach out for high-quality services across continents and
time zones at competitive rates.
Evolution of InfiniteLatitude
InfiniteLatitude®
founder Ulrich Gartner is a veteran in international PR who spent most of his
career in top management positions in-house, before launching Gartner
Communications in Frankfurt.The global
virtual InfiniteLatitude agency evolved during the fall of 2011, when Gartner
used social media outlet LinkedIn to sample the level of interest among PR pros
around the world.
The effort
turned up communications experience ranging from heads of corporate
multinational PR departments, to small firms, to individuals advising senior
politicians. It also provided the opportunity for Gartner to form a leadership
alliance with Richard Miles, a 30-year corporate PR veteran in Boston, USA, who
is now running his own agency, Acumen Strategic Communications, Inc. After that
India based Abhijit Mukhopadhyay, a communication and media professional with
domestic and international exposure, joined the group and took active
participation in forming InfiniteLatitude.
A thorough
qualification process brought together those 24 highly motivated individuals
who form the core of InfiniteLatitude today, covering 14 markets on 5
continents. The network members cooperate closely in building processes and
creating a joint offering by using tools like online cooperation platforms and
skype conferences. First international client-leads are being discussed.
“I think we’ve
come a long way in just a number of weeks, being able to offer clients a truly
international grid of dedicated partners. The aim, of course, is to cover as
many markets globally as possible as we move ahead”, says Gartner.
More information about InfiniteLatitude, its
members, and how to contact alliance partners is available at their Website, http://www.InfiniteLatitude.com.
INDIA Contact of InfiniteLatitude: Abhijit Mukhopadhyay | Socilion | Website: http://www.socilion.com
