Socilion join hands with Senior PR Consultants to Launch New Global Network

InfiniteLatitude® offers strategic thinking, global reach, without the cost of traditional agency groups

 

Mumbai, Monday, March 5, 2012 – A new global network of senior independent public relations consultants, InfiniteLatitude® www.infinitelatitude.com, is offering clients access to top-notch strategic communications internationally, without the cost often associated with retaining traditional network agencies.  Socilion [http://www.socilion.com] is one of the founder members of InifiniteLatitude.

InfiniteLatitude

Launching this week, InfiniteLatitude^® connects 24 corporate communications professionals in China, Denmark, France, Germany, Greece, Poland, Portugal, India, Italy, New Zealand, Switzerland, United  Kingdom, the United States, and Ecuador, with the aim to expand further over time. Each InfiniteLatitude^® professional has a minimum of 15, some up to 30 years of experience, and several of them have previously held top management in-house positions. All operate from boutique shops and often collaborate virtually, with low overheads.

The network is focused primarily on subsidiaries of major multinationals and smaller to mid-sized firms. To those, the alliance provides an efficient yet high-quality gateway to international corporate communication. This ability to deliver cross-border business communications strategically, consistently and professionally provided the foundation for the branded name InfiniteLatitude^®.

The network was initiated by Ulrich Gartner, a veteran in international PR and founder of Gartner Communications www.gartnercommunications.com in Frankfurt, Germany.

“There is an unmet demand from clients who must communicate internationally in a strategic manner, yet are put off by the cost levels usually required to retain any of the large network agencies”, Gartner says. “By working with InfiniteLatitude^®, those companies get access to very senior professionals with outstanding skills and experience, without having to fund extensive infrastructure and administration as well.”

Socilion - a full service PR Agency

“InfiniteLatitude provides an opportunity for international organisations to access on-the-ground expertise in each of their target markets, through professionals who are used to working internationally with global companies yet understand the local conditions and requirements. As an InfiniteLatitude® member, Socilion can increase our international reach and contribute local market knowledge to the global network of partners”,adds Abhijit Mukhopadhyay, Principal Consultant of Socilion [http://www.socilion.com] who is also one of the founder members of InfiniteLatitude.

Mr Gartner says that the idea of InfiniteLatitude^®, launched via the social networking site LinkedIn in late 2011, immediately attracted the interest of senior consultants around the globe, with backgrounds ranging from running multinationals’ global PR departments to advising top politicians. The official launch now allows interested clients to reach out for high-quality services across continents and time zones at competitive rates.

Evolution of InfiniteLatitude

InfiniteLatitude^® founder Ulrich Gartner is a veteran in international PR who spent most of his career in top management positions in-house, before launching Gartner Communications in Frankfurt.The global virtual InfiniteLatitude agency evolved during the fall of 2011, when Gartner used social media outlet LinkedIn to sample the level of interest among PR pros around the world.

The effort turned up communications experience ranging from heads of corporate multinational PR departments, to small firms, to individuals advising senior politicians. It also provided the opportunity for Gartner to form a leadership alliance with Richard Miles, a 30-year corporate PR veteran in Boston, USA, who is now running his own agency, Acumen Strategic Communications, Inc. After that India based Abhijit Mukhopadhyay, a communication and media professional with domestic and international exposure, joined the group and took active participation in forming InfiniteLatitude.

A thorough qualification process brought together those 24 highly motivated individuals who form the core of InfiniteLatitude today, covering 14 markets on 5 continents. The network members cooperate closely in building processes and creating a joint offering by using tools like online cooperation platforms and skype conferences. First international client-leads are being discussed.

“I think we’ve come a long way in just a number of weeks, being able to offer clients a truly international grid of dedicated partners. The aim, of course, is to cover as many markets globally as possible as we move ahead”, says Gartner.

More information about InfiniteLatitude, its members, and how to contact alliance partners is available at their Website, http://www.InfiniteLatitude.com. 

INDIA Contact of InfiniteLatitude: Abhijit Mukhopadhyay | Socilion | Website: http://www.socilion.com 

 

India to monitor FB, Twitter to strengthen cyber security

Your FB, Twitter account to be Monitored.
India to monitor FB, Twitter to strengthen cyber security

Government of India is planning to check your Facebook and Twitter account. Confirming the move, Minister of State for Communication and Information Technology, Mr. Milind Deora, said that his department has already received a recommendation on this regard from the Ministry of Home Affairs which is also in-charge of internal security of the country.

“Department of Telecommunication has received a letter from Ministry of Home Affairs to ensure effective monitoring of social networking websites like Facebook and Twitter in order to strengthen cyber security paraphernalia,” the Minister informed the Rajya Sabha (Upper House of Indian Parliament) on August 5, 2011 in a written reply to a question posted by one Indian law maker.

Government of India is toying with the idea to monitor social networking sites for the last couple of years after the country had been ravaged several times by extremist groups which used social media to communicate with each other.

Apart from terrorism activities, many Indians are suffering from identity impersonation, abuse and other criminal activities which Government of India wants to deal sincerely.

But the Government of India is facing a tough challenge while planning to monitor various social networking sites. The department handling this activity doesn’t have the knowhow to decrypt all the intercepted encrypted messages.

In India, the Telecom Service Providers provide facilities for lawful interception and monitoring of communication flowing through their network including communications from social networking websites like Facebook and Twitter, as per the terms and conditions of their licence agreements.

But, there are certain communications, which are encrypted by the Solution Service Providers of these services. The Telecom Service Providers are not supposed to know the content of any communication and, therefore, do not know whether a service is encrypted or not. This is known by the Security Agencies only when the stream of encrypted content is delivered to them through the facility of lawful interception and monitoring provided by Telecom Service Providers. But Security Agencies may not be able to decrypt all the intercepted encrypted messages.

The Government of India is now regularly interacting with various Telecom Service Providers and Solution Service Providers to address the issue and implement the solution to the extent possible keeping in view security, service and developmental needs of the country.