Tuesday 21 June 2011

How to track your website visitors

Many of us know about online counters and trackers, they are an invaluable tool for seeing exactly what visitors are doing on our websites, where they are coming from and where they go after visiting you.
Basically we install a piece of javascript code on our website and the tracking service starts to keep track of all visitors to your website. Most of the time we can also get a visible visitor counter to entertain those visiting your website.
This is not the most valuable use of a counter though. A counter let's you see how many visitors you have on different days, what keywords they use to find your website on the search engines, what website sends you the most traffic, what country your visitors are from and much more.
The two trackers I've used myself are 
Statcounter
Google Analytics
Of the above I  use statcounter on all my sites, mostly because I like that you can see exactly how a visitor moves through the website, step by step. That's something you won't get from Google Analytics. 
On the other hand Google Analytics will give keywords info for a much longer time, and for free. Even though statcounter have a free plan, most of the time you want to move on to one of the paid plans to get enough data.

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